Todd Walker CEO

A former medical practice and hospital administrator who has been consulting with healthcare providers since 2000, Todd attended West Virginia State University and the University of Charleston for Business Administration and Nursing. He began his career as a clinical professional before transitioning to the administrative side of healthcare, with experience in all operational, fiscal and compliance aspects of physician groups and hospital specialty departments. Blending his business and clinical acumen creates a quality patient care model with positive financial results.

Todd formed Comprehensive Healthcare Advisors (CHA) in 2007 after serving as managing healthcare director for a large accounting firm. In 2010, CHA merged with MedComm Billing Consultants, and Todd assumed executive management responsibilities for both entities. The combination gives physicians and hospitals access to a full menu of practice management and billing services.  In 2019, the entities merged with Advocate Radiology Billing Consultants and Todd again assumed executive management responsibility for the combined entities.

Todd is personally involved in many areas of Advocate/MedComm’s services, including:

• Practice management consulting at all levels
• Third party medical billing and revenue cycle management services
• Complete and targeted practice assessments
• Strategic planning
• Organizational development and business continuity planning
• Buy/sell and shareholder arrangements
• Income distribution modeling
• Governance
• Mergers and acquisitions
• Physician joint ventures
• Regulatory/legal compliance (corporate, JCAHO and HIPAA)

Todd is a Registered Nurse and an active member of the Medical Group Management Association (MGMA) and the Ohio MGMA. He is closely affiliated with the Columbus Medical Association and CHA is the exclusive provider of consulting services for the Ohio State Medical Association. Todd also spends time advocating for healthcare providers through efforts to influence positive change in healthcare legislation. He resides in Sunbury, Ohio with his wife and two daughters.

Kirk Reinitz, CPA President and Chief Development Officer

Kirk has extensive experience as a healthcare executive and has successfully built and lead ADVOCATE, a national radiology RCM company. Kirk is a highly recognized healthcare executive and is known for identifying future trends and as an innovator in developing and providing value-added technology-enabled RCM solutions. He is widely respected as a customer advocate and is a committed entrepreneur. Kirk’s background includes extensive healthcare operations management, new business development, marketing and revenue strategy management.

Before starting ADVOCATE, he served as Vice President of Operations for a privately held RCM provider, Medical Management Sciences, where he led operations and client relationship management for the northeast and mid-west regions.  He holds BS in Accounting from the University of Maryland and is a CPA.

Becky Enderle Chief Financial Officer

As CFO, Becky is responsible for the overall financial strategy and direction of Advocate.  Within finance, she guides the controller, treasury, accounting, investor relations, Internal audit and tax functions to pursue the company’s strategic plan and meet its clients’ needs.

Prior to joining Advocate, Becky held previous CFO roles with Atlas Capital Services and AmeriClean Distributors (formerly E.J. Thomas Company).  During her tenure, Becky was instrumental in the integration of multiple acquisitions, building financial support capabilities and leading the HR and IT teams.

Outside of work, Becky enjoys traveling, reading, and sports.  Becky received her BSBA in Accounting from The Ohio State University, her MBA from Capital University and is a licensed CPA in the state of Ohio.  She is an active member of the Ohio Society of Certified Public Accountants.

Sarah Herzog Vice President of Operations

Sarah has been employed by ADVOCATE since 2005. Over the last 13 years, Sarah has been involved with every operational department within ADVOCATE, as well as implementations and sales. This valuable insight and expertise of the entire billing process assists in her execution of RCM strategies throughout the organization.  In her current role as Vice President of Operations, Sarah oversees all operational activities to ensure the goals and objectives of both ADVOCATE and our clients are being met.

Sarah is an active member of both the RBMA and the HMBA. She holds a bachelor’s degree from Ohio University. In her free time Sarah enjoys spending time with her husband and two children, as well as anything related to athletics.

Jeff Kolda Vice President of Client Services

Jeff has overall responsibility for the Advocate Client Services team.  Jeff has a Bachelor of Science in Business Administration and a Masters of Business Administration from The Ohio State University.

He has over 30 years’ experience managing Sales and Client Management teams for both large and small companies in diverse industries such as technology, banking, and distribution.

Jeff has a passion for mentoring and developing Client Service teams and individuals within an organization.

At ADVOCATE, Jeff’s focus is on doing just that in order to deliver even greater value to our clients and ensure their overall satisfaction.

Jeff is an active member of the RBMA and HBMA.

In his free time, Jeff enjoys spending time with his four daughters, his son-in-law, and his granddaughter.  In addition, he is a passionate supporter of Ohio State athletic teams as well as college football overall.  He also enjoys golfing and travel.

Jon Zygmunt Vice President of Information Technology

Jon oversees Business Intelligence, IT Implementation, and technology outsourcing. As VP of Technology, Jon provides leadership in building and supporting Advocate’s information technology infrastructure and business intelligence areas. He is a key figure in software development, technology strategy and budgeting, and developing analytical technology solutions.

Jon has 20+ years of information technology experience, as well as strong leadership and development knowledge. Previously, he was Vice President of Information Technology for one of the Top 10 largest national industrial distributors. Jon received a Master of Science in Management Information Systems, a Master of Business Administration, and a Bachelor of Computer Science. He also has multiple technology and business-related certificates.

Some of Jon’s hobbies include spending time with his family and community involvement including charity fundraising events such as local pancake breakfasts and volunteering as the Fundraising Chair with a local Boy Scouts of America organization, where he is known as the Popcorn Kernel and also organizes scouting events.

Ashley Petiya Human Resources Director

Ashley has been employed by ADVOCATE since 2015 as the Human Resources Director. She possesses experience in several aspects of human resources including recruitment, employee training, incentives, team building, managing change, strategic staff planning, benefits, and payroll. She also has a passion for helping to develop company culture and developing her staff.  In her role, Ashley is a member of ADVOCATE’s Leadership Team.

Ashley holds a Bachelor of Science degree and an Associate of Science Degree from Franklin University in Columbus, Ohio.  She is an active member of multiple professional organizations including the Society for Human Resource Management (SHRM), the Human Resource Association of Central Ohio (HRACO) and the Employers Resource Association (ERA).

Prior to joining ADVOCATE Ashley worked for a local venture capitalist providing HR services for multiple entities, and preceding her position there, she served in the military for nine years specializing in Human Resources and also working as a paralegal.

Ashley enjoys spending time with her family and friends, her fur babies, and being outside.

Pete Moffatt Senior Vice President Business Development

Responsible for leading ADVOCATE’S new Business Development efforts with prospective clients, Pete has been demonstrating the value of ADVOCATE’S revenue cycle management services to radiology practices across the nation for over 7yrs.

Prior to joining ADVOCATE, Pete worked extensively in the medical device and pharmaceutical industry presenting new leading edge technologies and therapeutic treatments to physicians, patients and hospital executives.

An active member of the National RBMA, Pete also serves on the Board for the NE chapter.

Pete resides in the Philadelphia area with his wife and three young sons. In his free time Pete enjoys spending time with his family, reading, staying competitive through various activities and also following the financial markets.

Jennifer Bash, RHIA, CPC, CIRCC, RCC Director of Coding Education

Jennifer has been employed by ADVOCATE since 2002.  In her role as Director of Coding Education, her primary focus is on Coder and Physician Education.  She also works with the ADVOCATE sales and development team and has been a national speaker on radiology coding and documentation guidelines.

Jennifer is a member of the RBMA, AAPC and AHIMA.  She is an AHIMA-Approved ICD-10-CM Trainer and also serves on the RBMA Virtual Education committee.  She received her Bachelor of Science degree in Health Information Management & Systems from The Ohio State University in 2001.  Jennifer currently resides in Powell, OH with her husband, Brian, and 2 children.

Scott Savelson Director of IT Implementation Services

Scott Savelson has been with employed by ADVOCATE since 2002. He works closely with ADVOCATE clients and their partner facilities to plan and complete all technical connectivity, data capture processes, reconciliation processes, collection agency setups, and a number of customer-specific processes. Scott’s role is unique in that he works closely with our clients from the very start, and remains involved throughout the business relationship. His areas of proficiency extend to nearly every aspect of the billing process. With over 25 years of radiology billing industry experience, he often draws on that depth, serving in a number of advisory roles to support our clients. Scott lives and breathes ADVOCATE!

Amy Shears, CPC, COC Operations Director

Amy has been employed by ADVOCATE since 2011. She has been a certified coder for over 15 years. In her role as Operations Director, her primary focus is on ensuring efficient and seamless client service within the operations team. Amy oversees the operations of the coding, charge entry, and clean claim department including monitoring quality and quantity of workflow. She identifies and implements improvement measures and policies that will enhance the departments.

Amy is a member of the AAPC.  She has a Bachelor of Arts in Organizational Management with a minor in Health Care Administration from Ashford University.  Prior roles include Supervisor for Nationwide Children’s Hospital and Coding Auditor for Ohio Workers Compensation.

Michelle Dethlefsen Operations Director

Michelle has been employed by ADVOCATE since December 2018. She has been in the medical billing field for over 20 years. In her role as Operations Director, her primary focus is on ensuring efficient and seamless client service within the operations team. Michelle oversees the operations of the Credentialing, Payment, Credit Balance, Accounts Receivable and Customer Service departments, including monitoring quality and quantity of workflow. She identifies and implements improvement measures and policies that will enhance the departments.

Michelle has a Bachelor of Arts in Psychology from South University.  Prior roles include Project Manager and Client Relations Manager with Intermedix, an R1 company, and Billing Advisor with Cardinal Health.

Rebekah Fraley Director of AR Analytics

Rebekah has been with ADVOCATE since 2010. Currently in her role as Director of AR Analytics, her primary focus is on monitoring Key Performance Indicators, generating revenue from aged Accounts Receivable balances, identifying trends in Accounts Receivable and creating strategies to maximize client revenue. Rebekah excels in data analytics and enjoys building trustworthy relationships with clients. Rebekah has over 13 years experience in medical billing with a background in Radiology, Anesthesiology, Pain Management and Auto Insurance billing. She works very closely with all of the Operations and Client Management Teams to efficiently manage a smooth revenue cycle process. Rebekah currently resides in Powell, OH with her family and enjoys experimenting with vegan cuisine.

Colton Zody Chief Compliance Officer

Colton has been employed by ADVOCATE since 2017. He oversees the ADVOCATE Compliance Program, reviewing compliance issues and concerns within the organization, as well as for clients of ADVOCATE. Colton ensures ADVOCATE’s adherence to all laws and administrative regulations affecting the medical billing and reimbursement process, and serves as a resource for training and education of ADVOCATE employees and clients on these matters. Specifically, Colton oversees ADVOCATE’s compliance with health care laws such as HIPAA/HITECH and the Affordable Care Act, and supervises ADVOCATE’s compliance with CMS regulations, as well as those requirements imposed by commercial payers. Colton is a member of the Health Care Compliance Association.

Prior to joining ADVOCATE, Colton obtained his Bachelor of Science in Biology from Ohio Northern University in Ada, Ohio. While studying Biology Colton spent his summer researching plant pathology at the Ohio Agricultural Research and Development Center. Colton obtained his Juris Doctorate from The Claude W. Pettit College of Law at Ohio Northern University. While attending law school Colton was a law clerk for Standley Law Group LLP, an intellectual property firm in Dublin, Ohio.